Member Spotlight: SnugZ USA

28 Sep 2023 9:00 AM | Anonymous

PromoStandards is a community, and those who become members have access to important information and proven service providers. In this member spotlight, we’ll cover SnugZ USA, the award-winning supplier. Here’s an in-depth look into who SnugZ USA is and how adopting PromoStandards integration helped move their transactions forward.


SnugZ USA

Since 1989, SnugZ has always been committed to providing an exceptional customer experience and producing high-quality products for their customers. The business in West Jordan, Utah, started in a dusty, cramped attic with 5 friends crafting eyewear retainers.

Now, they have over 1,000 employees and have a wide range of promotional products, including op-selling lanyards, GMP-certified personal care items, hand-crafted Traverse leather goods, and exclusive Thermos® brand gear.

Before PromoStandards

Before implementing PromoStandards, SnugZ USA was facing what they thought were normal everyday issues. There were crazy costs associated with order entry, and the company experienced difficulty in:

  • providing accuracy in order entry,
  • having accurate inventory numbers,
  • communicating product changes to partners in a timely manner, and
  • communicating tracking and other status information to partners in a timely manner.

PromoStandards’ Impact

PromoStandards gave them the necessary tools to overcome these issues and others.

In March 2015, SnugZ USA was approached by a large distributor who wanted them to use the Inventory endpoint.

Since implementing PromoStandards, SnugZ USA has seen an increase in orders, and they are faster at entering orders and communicating with partners.

PromoStandards also inspired them to step back and look at their own processes, procedures, and ways they stored and used data. This cleanup of data has proven to be beneficial to their business.

“PromoStandards has changed the entire way we think about and manage our product data,” said Rosanne Webster, CIO of SnugZ USA. “Before PromoStandards, we managed product data through spreadsheets, manually updating information for search engines, our website, and customer data. Now, we’ve built an entire module within our ERP system to house this.”

Become a PromoStandards Member!

At PromoStandards, we make it easy to communicate with others in your industry. Find suppliers, distributors, and decorators and send and receive information to them in real time. With four membership levels, you can choose the one that works best for you. Join PromoStandards and start your journey!

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